About us
Ferre Hartendorp
I grew up with a pen in my hand and a ball at my foot. At least three days a week I stand
on the football field. I also attend training sessions and matches of various professional clubs.
I am currently active in the creative sector with a specialization in graphic design. My
artworks, animations and 3D designs are all aimed at depicting special
sports moments.
Ramos' legendary header in the 93rd minute of the Champions League final (2014), the
Van Persie's floating header in the World Cup opening match against Spain (2014), the chip of
Bergkamp vs Argentina (1998) or the characteristic attitude of footballers after they have
Scored! Everyone knows those moments!
Ivar Hartendorp , founder and owner of Artletics. After seven years of experience in the
economic sector, I decided to combine my knowledge with my greatest passion: sports. That combination
forms the basis of our company today.
We're all about differentiation. We believe you don't grow by following the crowd.
follow, but precisely by choosing your own path. That is why we do not work with standard solutions, but
We always look for what truly suits the customer. Play with your own identity and let it give you a boost.
to give.
Openness and transparency are central to this. We believe it is important to work in a personal manner and
to create something together with our customers that is not only effective, but also provides pleasure and energy.
Our value
What makes us a strong team is that we are completely different – and therefore complement each other perfectly.
Ferre is the creative force. With his background in graphic design and passion for football, he
Capturing iconic sporting moments in art. He thinks in images, details, and emotion.
Ivar brings the business and strategic side. With his experience in the economic sector, he ensures that
Turning ideas into reality and adding value. He thinks from the customer's perspective and focuses on growth and
impact.
Together we combine art and entrepreneurship. Where one designs and creates from feeling,
the other person views it from a strategic and results perspective. This way we keep each other in balance and together we achieve
products that suit the customer
What do you get at Artletics
In recent years we have specialized in capturing sports moments in a unique way
way. Almost every work of art starts with an iconic fragment from a video or photo, which we digitally
working with Procreate on a professional tablet. For one illustration we reserve an average of about
eight hours, so that every detail gets the attention it deserves.
After the digital version, we create a high-quality print version. We then work with the
Finish off with additional color accents and details. Depending on the surface – whether it's paper,
Whether it is textile or another material, we ensure the perfect finish: printed in full colour.
Our machines then do the rest of the work and artwork is printed onto the objects.
shin guards are even given a polish layer because of the smooth material so that
artwork is better protected against damage and scratches than average.
We are increasingly receiving personal requests: from iconic sporting moments to illustrations of
groups of friends. We do not deliver a standard product, but a personal work of art in which emotion,
sport and quality come together.
From artwork to final product – our process
We design with the same passion and attention as an artist creating a painting.
This is roughly what the process looks like:
1. The idea
Everything starts with an idea: an iconic sporting moment, a team photo or a completely unique design.
We look at how the story can best come to life.
2. The design
Ferre develops the ideas into a digital illustration. With an eye for detail, he creates a work of art.
where emotion, style and sport come together. Not a standard print, but something special that doesn't
the market can be found.
3. The editing
The digital design is carefully prepared for production. Once this process is completed
We are now another working day further in creating a new design for the collection.
Think about color corrections, enhancing details and adapting the design to the surface (such as
textile or shin guards).
4. In-house production
We use machines to print the design on clothing or shin guards.
shin guards also get a special polish layer against potential damage that you
can increase with your sport. The product is checked and then a corresponding 3m foam is
A low-layered coating ensures that the result is not only beautiful but also durable and wear-resistant.
5. The end result
Art: The result is more than a piece of sporting goods: it is a work of art that we add to the
collection and that you wear or use with pride.
Looking for an original gift or a unique team product?
At Artletics you've come to the right place for personalizing sports items. Think of sweaters and
hoodies, but also our most popular product: the personalized shin guards.
Whether you have a photo of a friend, the logo of your sports club or a completely custom design of your
Your favorite player – we make it possible. All our products are carefully manufactured in the Netherlands.
produced. In this way we not only guarantee top quality, but we also contribute to local and
sustainable production.
For us, it's all about one thing: making your story visible.
Please feel free to take a look at our webshop for inspiration and options.
Do you have any questions or special requests? Email us at Artletics@outlook.com – we're happy to help!